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Matty Loucas

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A Better Way to Think About 2026

Captured - Weekly Newsletter 2026 In's & Out's - Photography Edition ↓ Hey Reader, As we enter the last week of the year, now is a good moment to pause and look at what actually worked for you. What helped you show up more consistently. What made the work feel lighter. What moved things forward without burning you out. So instead of predictions or trends, this is a practical list of what’s worth carrying into 2026, and what’s probably worth leaving behind. Let’s dive in. In's... Content...

Captured - Weekly Newsletter How Far You've Come ↓ Hey Reader, As we wrap up 2025, it’s impossible not to reflect on the year that’s been. The ups, the downs, the shrugged-off tackles and the three points we try to collect each week like a hungry football club. And so today, I want to share a grounded way to look at your photography journey over the past year. One that gives you perspective, not pressure. Let’s dive in. What Actually Moved the Needle When we look back on a year of work, it’s...

Captured - Weekly Newsletter Photography in the Age of AI ↓ Hey Reader, As we slowly wrap up 2025, I can’t help but look back at the year and see just how many changes have taken place in photography. And the one that stands out to me the most is AI. Particularly, how AI is starting to impact our creative work, what we can do to prepare, and how I’m personally attempting to embrace what feels inevitable. Let’s dive in! The Feeling Right Now We’ve all seen it pop up in our feeds, an AI creator...

Captured - Weekly Newsletter The Power of a Series ↓ Hey Reader, Lately, I’ve been realising something about the photographers whose work stays with me: Their strongest images never stand alone. Instead, they often belong to a series. nd once you notice that, you start looking at your own work a little differently. Let’s dive in! Why a Series Works Most of us think and shoot in singles. One idea. One photo. Then we move on. But a series, on the other hand, kind of slows things down. A series...

Captured - Weekly Newsletter Photography vs Content - Knowing the Difference ↓ Hey Reader, Every few weeks, I end up in the same conversation with photographers. It usually starts with something like: “Matty, the algorithm doesn’t share my work.” And then it slowly evolves into: “I’m going to keep posting my photos and try to grow like that.” And while that can work (I even have friends who do exactly this), it always makes me think about why photographers get trapped in this loop in the...

Captured - Weekly Newsletter Why Your Photography Needs Seasons ↓ Hey Reader, We’re somehow heading into the last week of November. The weather is changing, the sun is setting sooner, and I’m being forced to put on a long-sleeved shirt and jacket. It got me thinking about the shifts that happen naturally and I want to talk about why I think it’s key to accept the seasons of our photography and our creativity in general. Let’s dive in. Why Seasons Matter in Photography I never used to accept...

Captured - Weekly Newsletter Your Digital Diet (Photography Edition) ↓ Hey Reader, This week I kept coming back to one simple idea. The content we consume and create is shaping our photography more than we think. Not only how we view the photography landscape, but what we aim for, what we compare ourselves to, and what we think is possible. And the funny thing is, most of this happens quietly in the background. So I started paying more attention to my own digital diet. Here is what I noticed....

Captured - Weekly Newsletter The Hidden Layer That Changed My Editing ↓ Hey Reader, I’ve been editing in Lightroom for years. And at this point, the process feels the same every time. But over the last few weeks, working alongside some other creatives, I’ve been realising that there is a tool I’ve been underusing in my process. That tool is masking. Let’s dive in. The Bit I Had Been Missing For the longest time, I thought masking was mainly for portraits. Lift the eyes, soften the skin, clean...

Captured - Weekly Newsletter Frictionless Creativity ↓ Hey Reader, This week, I found myself out shooting a lot more. I don’t know if it was the weather or just the need to get out of the house, but something stood out to me. Creativity depends on having fewer obstacles. Walking outside, shooting, creating, it all felt easy. Effortless. Frictionless. And that’s what sparked this idea I’ve been thinking about all week: frictionless creativity. When It's Not Motivation, It's Friction There’s a...

Captured - Weekly Newsletter The Art of Adjusting ↓ Hey Reader, Not everything in your creative journey will go the way you planned. Sometimes the direction changes without asking. And when it does, you can either fight it or learn to adjust. Lately, I’ve realised progress isn’t about pushing harder. It’s about staying flexible enough to adapt when things don’t go how you expected. Let’s dive in. Flow, Not Force There’s a lot of pressure to keep moving forward, to make it work. Most of that...